---
title: "CPM Adalah: Arti dan Contoh dalam Influencer Marketing"
url: "https://caritalent.com/kamus/cpm"
---

KAMUS INFLUENCER MARKETING

# Apa itu CPM (cost per mille)?

DEFINISI SINGKAT

## Definisi

CPM adalah biaya untuk setiap seribu tayangan. Dalam influencer marketing, CPM dipakai untuk membandingkan harga konten dengan perkiraan jumlah orang yang melihatnya.

Redaksi CariTalent · Diperbarui 1 Oktober 2026 · Juga disebut: biaya per seribu tayangan

## Penjelasan

Rumusnya: CPM = harga konten ÷ perkiraan tayangan × 1.000. Contoh: konten seharga Rp2.000.000 dengan perkiraan 100.000 tayangan memiliki CPM Rp20.000. Angka contoh ini hanya ilustrasi rumus, bukan tarif pasar.

## Yang perlu diperhatikan brand

CPM membantu membandingkan penawaran, tetapi tidak mengukur kualitas audiens atau penjualan. Pakai data tayangan dari insight kreator dengan periode yang jelas.

**Panduan terkait**[Kalkulator harga endorse →](https://caritalent.com/kalkulator-rate-card)[Harga endorse & rate card →](https://caritalent.com/rate-card)

## Istilah terkait

*   [Rate card](https://caritalent.com/kamus/rate-card) — Rate card adalah daftar harga layanan kreator per format, misalnya per Reels, Story, video TikTok, atau integrasi YouTube..
*   [Engagement rate (ER)](https://caritalent.com/kamus/engagement-rate) — Engagement rate adalah persentase interaksi (misalnya suka, komentar, bagikan, simpan) dibandingkan jumlah pengikut atau jangkauan dalam periode tertentu..

[Semua istilah (47)](https://caritalent.com/kamus) · [Usulkan koreksi](https://caritalent.com/koreksi?target=kamus-{t.slug})

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