---
title: "Afiliasi Adalah: Arti dan Contoh dalam Influencer Marketing"
url: "https://caritalent.com/kamus/afiliasi"
---

KAMUS INFLUENCER MARKETING

# Apa itu Afiliasi (affiliate marketing)?

DEFINISI SINGKAT

## Definisi

Afiliasi adalah skema ketika kreator mendapat komisi dari penjualan yang terjadi melalui tautan atau kode produknya.

Redaksi CariTalent · Diperbarui 1 Oktober 2026 · Juga disebut: affiliate, TikTok Shop affiliate, Shopee affiliate

## Penjelasan

Di Indonesia, afiliasi banyak dijalankan melalui program marketplace dan TikTok Shop. Komisi biasanya dihitung dari pesanan yang selesai, bukan dari klik.

## Yang perlu diperhatikan brand

Afiliasi berbeda dengan endorse berbayar: kreator menanggung risiko hasil penjualan. Tetap ungkapkan tautan afiliasi kepada audiens.

**Panduan terkait**[Syarat affiliate TikTok →](https://caritalent.com/belajar/affiliate-tiktok)[Cara jadi affiliate Shopee →](https://caritalent.com/belajar/shopee)[Program afiliasi kreator →](https://caritalent.com/afiliasi)[Kreator dengan jejak niaga TikTok →](https://caritalent.com/kreator-niaga-tiktok)

## Istilah terkait

*   [GMV (gross merchandise value)](https://caritalent.com/kamus/gmv) — GMV adalah total nilai transaksi barang sebelum dikurangi pembatalan, pengembalian, diskon tertentu, dan biaya..
*   [Pengungkapan sponsor (disclosure)](https://caritalent.com/kamus/pengungkapan-sponsor) — Pengungkapan sponsor adalah penanda bahwa konten dibayar atau disponsori, misalnya label kemitraan berbayar di platform atau tulisan "iklan"/"sponsored" yang jelas..

[Semua istilah (47)](https://caritalent.com/kamus) · [Usulkan koreksi](https://caritalent.com/koreksi?target=kamus-{t.slug})

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@type": "Organization",
        "@id": "https://caritalent.com/#organization",
        "name": "CariTalent",
        "alternateName": [
          "Cari Talent",
          "caritalent.com"
        ],
        "url": "https://caritalent.com/",
        "description": "Direktori komunitas gratis untuk menemukan influencer, KOL, model, MC, staf event, dan host live di Indonesia. Talent dihubungi langsung tanpa komisi platform.",
        "logo": {
          "@type": "ImageObject",
          "@id": "https://caritalent.com/#logo",
          "url": "https://caritalent.com/icon-512.png",
          "contentUrl": "https://caritalent.com/icon-512.png",
          "width": 512,
          "height": 512,
          "caption": "CariTalent"
        },
        "image": {
          "@id": "https://caritalent.com/#logo"
        },
        "founder": {
          "@type": "Person",
          "@id": "https://caritalent.com/penggagas/kaiser-khan#person",
          "name": "Kaiser Khan",
          "url": "https://caritalent.com/penggagas/kaiser-khan",
          "sameAs": [
            "https://mrkaiserkhan.com/"
          ]
        },
        "parentOrganization": {
          "@type": "Organization",
          "name": "Kode Nirlaba",
          "url": "https://kodenirlaba.org/"
        },
        "areaServed": {
          "@type": "Country",
          "name": "Indonesia"
        },
        "knowsLanguage": [
          "id-ID",
          "en"
        ],
        "knowsAbout": [
          "Influencer marketing",
          "Key opinion leader",
          "Jasa endorse",
          "Rate card influencer",
          "Kontrak endorse",
          "Host live shopping",
          "MC acara"
        ],
        "email": "hello@caritalent.com",
        "contactPoint": {
          "@type": "ContactPoint",
          "contactType": "customer support",
          "email": "hello@caritalent.com",
          "url": "https://caritalent.com/kontak",
          "availableLanguage": [
            "id",
            "en"
          ]
        },
        "publishingPrinciples": "https://caritalent.com/metodologi",
        "correctionsPolicy": "https://caritalent.com/koreksi",
        "ownershipFundingInfo": "https://caritalent.com/tentang"
      },
      {
        "@type": "WebSite",
        "@id": "https://caritalent.com/#website",
        "name": "CariTalent",
        "alternateName": "Cari Talent",
        "url": "https://caritalent.com/",
        "description": "Direktori gratis influencer, KOL, model, MC, dan host live Indonesia dengan profil bersumber, panduan harga endorse, dan template kontrak.",
        "inLanguage": [
          "id-ID",
          "en"
        ],
        "publisher": {
          "@id": "https://caritalent.com/#organization"
        },
        "potentialAction": {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://caritalent.com/talent?q={search_term_string}"
          },
          "query-input": "required name=search_term_string"
        }
      },
      {
        "@type": "DefinedTerm",
        "@id": "https://caritalent.com/kamus/afiliasi#term",
        "name": "Afiliasi (affiliate marketing)",
        "alternateName": [
          "affiliate",
          "TikTok Shop affiliate",
          "Shopee affiliate"
        ],
        "description": "Afiliasi adalah skema ketika kreator mendapat komisi dari penjualan yang terjadi melalui tautan atau kode produknya.",
        "url": "https://caritalent.com/kamus/afiliasi",
        "inDefinedTermSet": {
          "@type": "DefinedTermSet",
          "@id": "https://caritalent.com/kamus#set",
          "name": "Kamus istilah influencer marketing Indonesia",
          "url": "https://caritalent.com/kamus"
        }
      },
      {
        "@type": "WebPage",
        "@id": "https://caritalent.com/kamus/afiliasi#page",
        "url": "https://caritalent.com/kamus/afiliasi",
        "name": "Afiliasi adalah apa?",
        "inLanguage": "id-ID",
        "isPartOf": {
          "@id": "https://caritalent.com/#website"
        },
        "about": {
          "@id": "https://caritalent.com/kamus/afiliasi#term"
        },
        "dateModified": "2026-10-01",
        "breadcrumb": {
          "@id": "https://caritalent.com/kamus/afiliasi#breadcrumb"
        }
      },
      {
        "@type": "BreadcrumbList",
        "@id": "https://caritalent.com/kamus/afiliasi#breadcrumb",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "name": "Cari Talent",
            "item": "https://caritalent.com/"
          },
          {
            "@type": "ListItem",
            "position": 2,
            "name": "Kamus",
            "item": "https://caritalent.com/kamus"
          },
          {
            "@type": "ListItem",
            "position": 3,
            "name": "Afiliasi",
            "item": "https://caritalent.com/kamus/afiliasi"
          }
        ]
      }
    ]
  }
]
```